How to Use Google Analytics Alerts

Google Analytics alerts let you know about unusual behaviour in your metrics. We look at how to use their alerts, and introduce you to a great Google Analytics alternative

4 Key Metrics Every E-Commerce Website Should Monitor

  Revenue, if I had a dollar for every time someone told me that this was their most important metric, I’d be a millionaire. “Let’s increase revenue, and decrease costs”, doesn’t seem very helpful. That’s because it isn’t. We know that Revenue = conversion rate x sessions x average order value, so we can use […]

Big Data – A costly affair?


Business Intelligence – Then and Now Howard Dresner, President of Dresner Advisory is partially known for readapting the term “Business Intelligence” to “describe making better business decisions through searching, gathering, and analyzing the accumulated data saved by an organization.” He adapted that umbrella term in 1989; it can easily be said that data along with […]

How an overlooked metric can hurt your business


  When it comes to business analytics it is crucial to keep your metrics in clear sight. The metrics that we keep an eye on are specific to the relative departments, or if you are a business owner your metrics might differ from operational sector to sector. We see that in today’s world data is […]

Anomaly Detection for E-Commerce is Here!


  Michael is the director of e-commerce for a leading retailer in the UK. He generally starts his days off by checking his key e-commerce metrics, looking over revenue charts, keeping a close eye on conversion rates simply to analyse them and make sure everything is ok. But what happens when something isn’t ok? What […]