The Blog.

What are common anomalies in e-commerce?

What are anomalies in the key metrics for e-commerce, what impact does anomalous data have on revenue and how can anomaly detection for e-commerce supercharge your digital store?

What is an anomaly?

Where there is data there will always be anomalies. But what is an anomaly? We take a look at what anomalies are in the business world and how to find anomalies in data.

How to Use Google Analytics Alerts

Google Analytics alerts let you know about unusual behaviour in your metrics. We look at how to use their alerts, and introduce you to a great Google Analytics alternative


Big Data – A costly affair?

Business Intelligence – Then and Now Howard Dresner, President of Dresner Advisory is partially known for readapting the term “Business Intelligence” to “describe making better