4 Key Metrics Every E-Commerce Website Should Monitor

Revenue, if I had a dollar for every time someone told me that this was their most important metric, I’d be a millionaire. “Let’s increase revenue, and decrease costs”, doesn’t seem very helpful. That’s because it isn’t. We know…

Big Data - A costly affair?

Business Intelligence - Then and Now Howard Dresner, President of Dresner Advisory is partially known for readapting the term “Business Intelligence” to “describe making better business decisions through searching, gathering, and analyzing…

How an overlooked metric can hurt your business

When it comes to business analytics it is crucial to keep your metrics in clear sight. The metrics that we keep an eye on are specific to the relative departments, or if you are a business owner your metrics might differ from operational sector…